It seems like everyone and their dog has a blog these days.
No really, this dog has a blog.
The truth is, blogging can have tremendous personal and professional benefits for anyone willing to try it.
If you have been thinking about blogging but wondering, “why blog?” keep reading for some of our top reasons to start a blog today.
1. To Make Money
The bottom line for many people is that blogging is an excellent source of additional income.
The advent of the internet and continuous technological advancements allow the average person to make serious cash from the comfort of their own home. So how exactly do you make money from your blog?
Most bloggers use their blog as their hub or online base.
They then generate various venue streams through affiliate marketing, advertising, selling products and services, and even though other related opportunities obtained through their blog.
All of these little things add up to a steady source of income.
2. To Establish Authority
Having a blog has been compared to having a business card.
When you have a blog about a topic you are an expert in, you establish yourself as an authority.
This also goes to validate your expertise itself. All it takes to be considered an expert is a respected blog.
You can use your blog to connect within your industry and also to supplement your resume. Depending on your industry, not having a blog might put you behind your competition.
3. To Promote Your Brand
Blogging is a great way to reach your audience by providing catchy and interesting content.
When you create a blog, you are creating something for potential customers to enjoy without asking anything of them in return.
Blogs have the potential to reach billions of internet users. Your audience is much more likely to learn about your product or service by reading a blog post than they are your general website.
4. To Tell Your Story
Creating your own blog allows you to express yourself in the way that you want.
You are the author of your own story and your own image. You are basically doing your own marketing.
When you create your own blog, you control the spin and ensure that everything posted is the way you want it. Blogging allows you to put your personal touch on your product or service.
Your life story and experiences will come through to your audience and make them more likely to connect with you and your brand.
5. To Create Opportunities
Creating a blog is just the start.
Your blog is likely to lead to many more business and personal opportunities. You will have a platform to connect with people in your industry from all around the world.
We think these pretty great reasons provide an answer to the question, “why blog?”
If you still aren’t convinced, check out this page to learn more about how to get started making money from blogging today.