Generating traffic is fairly easy. All you have to do is to get someone to click on your website’s URL and visit your platform. However, if the audience is not targeted, there really is not much value there. What you want is high-quality traffic to your website.
These are people who are ready to buy or people who want your content and are likely to come back for more.
This means that your audience resonates with your content and is most likely to generate conversions. In this article, we are going to discuss the 7 ways you can do to drive high-quality traffic to your website.
- Promote Your Content
- Integrate High-Value Keywords
- Do internal linking
- Guest Blog
- Engage with Your Audience
- Be Consistent with Your Niche
- Build a Reputation in the Field
1. Promote Your Content
The first method that we have is a traditional one. You can never go wrong with promoting your own site and content on other platforms. This can be free or paid.
Here are some ways to market your content:
- Bring Topic in Conversations
Note that you don’t need to restrict yourself by sticking to online connections. You can talk about it personally with your friends and family.
Because we are aiming for relevant traffic, don’t directly push them into visiting your site, introduce your topic instead. If they are interested, they will eventually bring themselves in.
- Use Social Media
Social media is one of the most effective ways of getting high-quality traffic to your website. There are billions of users on social media. Use your own account and post about your site in your preferred platform.
- Avail Paid Ads
Another thing is by using paid advertisements. This can be through Google AdSense, Facebook Ads, and other ad services.
Advertising, however, is a different beast. It takes a lot of thinking to create an ad that generates engagement. You may have to hire copywriters and ad developers so you can send your message across.
2. Integrate High-Value Keywords
One thing you should not miss out on is traffic from search engines. One way on how to get millions of traffic to your website is by using the right keywords that search engines can index.
Keywords make your site visible. Do not just use random phrases that you think are the right keywords. Instead, you have to do your research and use tools.
- Conduct Keyword Research
Keyword research is essential in the process of how to drive traffic to your website in 2020. This will help you understand which keywords you need and where to place them on your site.
Usually, this includes analyzing analytics such as a word’s search rate over time, how frequently it is used, and predicting its most promising trend period.
- Use Different Keywords
Using different variations of keywords can also help improve your visibility to search engines. These can be short-tail or precise and general terms or long-tail phrases that deliver a more exact term compared to its counterpart.
Note that using the same words throughout your site will only degrade its quality. Aside from that, it will be hard to read because of redundancy, search engines may also tag you as a spam-like site.
3. Do Internal Linking
Internal links refer to links that help users navigate within your site. This is a good way to organize your content and make your readers visit your other pages.
The following are the things that you should remember when it comes to internal links:
- The key is to create lots of content
Evidently, you can’t link a topic you haven’t created content about yet. Taking this into account, it is important that you publish related content on a weekly basis.
Internal links are best used if you only serve a particular niche. For example, if you’re focusing on e-commerce, you should cover topics about different marketing strategies, and separate articles about your most recommended service providers.
- Use anchor text
Use anchor text that is long. These are phrases that will help a person understand what that link is about. They also improve the chances of being clicked.
Here, you will integrate links in words or phrases related to one of your other articles. Users will then see clickable words/links instead of URLs.
Although equally useful, this is not to be confused with a backlink that directs a user to another website.
Here, you will focus on your pages only.
4. Guest Blog
One way on how to drive massive traffic to your website is to do guest posting. What you need to do here is to look for websites in the same niche as yours, and then ask the blogger if you can publish your content.
Inside that content are links that drive traffic to your website. If a reader finds that article and then sees the link, he will click that link, and he will be redirected to your website.
- Must be credible
The author should check his/her own content for errors. Having proof to back their articles up can greatly help, too. Also, write a short but effective bio for yourself, which will also get published in someone else’s blog.
- Content shouldn’t be plagiarized
As a website master, you probably understand the consequences of producing plagiarized content. If the guest post you submitted is copied, it is not likely to get published, much less get traffic.
If it does get published, Google will know it is copied, and Google will not send traffic to that page at all.
5. Engage with Your Audience
Personally engaging with your audience can also contribute to your traffic. Earlier, I mentioned about using social media posts. If your fans are responding, you have to reply and then add a link to your response so they can visit related posts.
This is going to help spread the word about your site and content. Your fans will share your message, and some new people are going to see it.
- Be Socially Present
Building a platform on other social sites can make it easier for your audience to reach you. This can also provide more opportunities for interactions.
- Answer Questions
Whenever a reader asks a question, whether it is on your site, or your social accounts, patiently answer their inquiries.
If a certain topic is unclear to them, you can briefly explain it, and even refer them to one of your past articles. If you’re an affiliate, you can also recommend products or services easily this way.
- Listen to Feedback
You may also get requests from time to time. Consider the topics that they are recommending so you can successfully cater to their needs.
Your audience is not limited to your readers only. They can also be other authors within the same niche. Nevertheless, building good relationships will make traffic generation more efficient.
6. Be Consistent with Your Niche
If you want targeted traffic, you have to concentrate on a particular niche. The exception to this rule is if you are a media company, like a magazine or a newspaper.
This is pretty self-explanatory. If you want to attract a converting audience, you should provide them with content that is worthy of their attention. If they like one of your posts, it is certain that they will read your future ones.
- Post Frequency
This refers to how often you put out your content. There are no fixed terms regarding this because you have to match it with your readers’ availability. You can determine it through market research or by hiring a data analyst.
7. Build a Reputation in the Field
The last method that we will talk about will focus more on building your credibility and legitimacy as a blogger. This is the key to increasing your site’s trust rating.
So how exactly can you establish a good reputation?
- Make Yourself Recognized
You can do this by participating in forums and discussions. These can be done through platforms like Quora, Reddit, and even Amino. Quora, however, is the most recommended because it is more professional compared to others.
- Earn Links
This is where backlinks come in. If your content is good enough, others may put your links on their site as a way of recommending it to their readers.
This method aims to make your name and brand known in your niche. This is a lengthy process as it involves being known to the audience.
Keep in mind that results do not come overnight, so don’t expect that visitors will be overflowing after one method. You need to have patience as the methods stated above are continuous processes.
This means that you have to continue doing it even after reaching your desired outcome. This is a marathon, not a sprint.
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