Are you looking for an effective way to get more web traffic to your website? Do you want a quick and easy way to grow your customer base? Do you want to put an ad for your website at the top of the SERPs?
If so, PPC advertising might be what you need.
People who search online know that Google ranks the searches by relevance to the search. That means they will often look at the top results first. However, you can take the top spot on the SERP by paying Google.
Pay per click visitors are also 50% more likely to buy than organic visitors. Have we got your attention on PPC advertising yet? Read on below for more information on what it is and the wonders it can do for your website.
1. What Is PPC Advertising?
Let’s say you have a website and you want to give it more traffic. However, you’ve done everything in your power to get organic traffic. You applied the best SEO strategy, content marketing, and more.
Yet, it doesn’t seem to be enough. The web traffic to your website isn’t growing as much as you want it to. It seems like optimizing your website for organic traffic isn’t cutting it.
Well, what if we tell you that paying for ads to get your website more attention is a good way to give it more traffic? After all, it may be time to start a PPC advertising campaign. The best part is you aren’t paying only for ad placement but you’re paying for every click-through.
That’s what Pay Per Click advertising or PPC advertising is. In essence, you’re paying for an ad spot on a search engine results page (SERP). Instead of being at the middle or second page of the SERP, your ad gets more recognition at the top.
A lot of websites use PPC marketing to get better ROI too. According to studies, 49% of people click on text ads. It’s a way to generate leads for your business website.
2. Why PPC Marketing Gives Your Website an Advantage
There are a few benefits of PPC advertising. The biggest benefit is that it’s a quick way to get results. Like we said earlier, you might already be doing everything to get organic traffic.
Inbound marketing strategies take time. It can take you months up to a year for organic traffic to gain major traction. An effective PPC strategy can do the job within hours.
Another advantage it gives you is more time on your product. When you’re not using up your time to create inbound marketing strategies, focus on business. Let the PPC strategy do the work while you put your effort into your services or products.
Setting up a PPC marketing strategy will take some time. However, it’ll take up far less time than committing to inbound marketing strategies. It’ll also teach you how to manage your campaigns better.
If you’ve tried writing a blog for your content marketing strategy, you know it’s difficult to scale. When you get more visitors, you need to write more blog posts. Even if you enjoyed writing, doing it for work all the time can suck away your mental and physical energy.
In comparison, a PPC campaign is easy to scale. All you need is to target more audiences and/or more keywords. Using a bigger budget for your PPC campaign is another way to scale it up.
Other forms of digital marketing take up more time, effort, or money than PPC advertising. PPC is a cheaper way to generate leads and grow your customer base, too. Remember that time is one of your most valuable resources.
3. How to Use PPC to Increase Traffic
While the idea behind PPC marketing is simpler, creating a PPC campaign is a little more complex. For starters, you need to research a lot. Research on your target customers, what they want, and how they’re searching for it.
You need to know the kinds of phrases they use. This way, you know what keywords to bid on later. Note that PPC often refers to text-based ads.
Text-based ads are also what you’ll use if you plan to make your ad appear at the top of the SERPs. Use data on your customer or personas to find out what keywords will work for you. Make sure to research the keywords your competitors use too.
When you know the keywords you want, the next thing is to create a PPC account. Google AdWords is Google’s advertising system for PPC. Other search engines like Bing and Yahoo have their versions as well.
Create and set up an ad campaign. Select the groups you want to target. Make bids on the keywords you researched.
The next step is to create click-worthy content. How should you write your ad copy so clients will click on it? You’ll need to put yourself in your clients’ shoes for this one.
Link your ad to your landing page. You can even run more PPC campaigns for each post in your financial independence blog.
Finally, review the data, react to the numbers, and repeat if needed.
4. Tips for Your PPC Marketing Strategy
There’s more to this form of internet marketing than SERPs. You can also run your PPC campaign on sites like Facebook and YouTube. Any site that allows for clickable ads is a potential site.
Improve your click-through rate (CTR) by splitting up ad groups. Smaller and more relevant ad groups will help you create better ad copies. Also, don’t be afraid to bid on negative keywords.
Increased web traffic won’t mean much if you’re overspending on your PPC campaign. Review costly and under-performing keywords. If you must, replace them with more effective ones.
Adjust the content of your PPC ads and their calls-to-action (CTA). Don’t forget to use various landing pages too. Don’t send all your traffic to one page.
Get a Place in the Search Results Pages
Almost every website can profit from PPC advertising campaigns. The tricky part is a successful execution.
Fortunately, you don’t have to go in blindly. If you want to know who you can rely on to help you with your PPC campaign, try watching the training at the website linked to on this page.