An online gym business is a great business—it offers to solve physical problems that many people have. It can also be targeted at people who are not just health-conscious, but those who just want to have great bodies.
But how do you market it? Today, I will show you four ways on how to use online marketing to promote a gym business.
These methods are:
- Paid Ads
Ideally, you should only choose one or two to start out.
Paid ads are the easiest method to market any online business. With paid ads, you get instant results. For a gym, here are the best sites to post your ads:
Never use Twitter for a gym business. Twitter is best for products that have a philosophical context.
So, how do you make it work? The first step is to decide whether you want to launch a video or an image. As a gym business, your ad must target a specific group of people, and your ad should be able to convey this message.
Advertising is costly, so you need to ensure that you are only showing your ads to people who have an interest. You can do this by targeting the right demographics on the platform of your choice.
The wonderful thing about paid ads is that you can measure the results of your marketing efforts. All advertising platforms have an analytics dashboard. From this dashboard, you could see how many people you reached and how many engaged.
From your Google Analytics account, you can also view how much of your web traffic comes from referrals from social media or other platforms. If you have no online business but only a physical one, you can ask your customers how they heard about you.
If you do have an online store, you can make use of what is called pixels. These are a few codes that you install on your website. Once the code is in there, the website will let Facebook (or any platform) who visited your site know.
From there, you can create ads and target only those who have been to your website. This way, the ads are shown to people who have already seen your product, not those who have no idea who you are.
YouTube is a platform that is best for all sorts of shows. It is the number one search engine for videos, and anyone who is looking forward to being healthy can use this platform.
So, how do you make this work?
You do not need to have a website to promote your gym on YouTube, but you certainly will need to record a lot of videos.
The approach to this marketing method is to show your audiences what your capabilities are. You need to create videos and publish them on a regular basis to gain a massive following.
Here are some examples of videos you can publish:
- How to perform lifting exercises
- Tips on how to become healthy
- Myths about the gym culture
- Top products and gym equipment to use
To market effectively with a video, you have to brand your videos. Somewhere on the video, you must leave a brand logo to make people remember who you are. At the start of the video, the host must also introduce himself or herself and then say that this video is from your company.
At the end of your video, you should have a standard call to action. It is in this part that you tell your customers that you have a gym and that they can achieve a fit body if they register for your gym membership program.
Now, do not forget to put some links in your videos. What you can do is leave the links to your website or Facebook page. If you do not have a website, you can leave details about how to contact you or where you are located.
Blogging still reigns supreme in online marketing. With a blog, you can expect to have free traffic from search engines. This, of course, applies really well if you have a website.
But how does it work?
A blog is a collection of written content. Ideally, the content you publish is those that are helpful. For example, you can publish content about how an exercise should be done right. You can post photos showing the proper exercise or lifting positions, and this should serve as a guide to your readers.
What a blog does is that it makes you credible. You can also use this as a way to get the email address of people. In exchange, you can offer your potential customers something free. This is called a lead magnet. It could be an eBook, a discount, or anything that has value to the reader.
If you do it right, your website will get ranked high on Google. As such, you will get free traffic. It is from this free traffic that you can monetize. You can either convince them to go and register at your gym, or you can sell them digital products that they can download.
The last on our list is Instagram. It is the platform where anything that has something to do with beauty and health.
The way you use Instagram is the same with how you use YouTube. You have to post images or videos of some people in your gym working out. These shots must be perfect, and must embody what your gym is offering—good health and a fit body.
On Instagram, your goal is to build followers—people who love to become fit and people who share the same principles of wanting to be fit.
In your posts, you must show what your gym can do. It makes sense that from time to time, you post images of how your gym looks like. Like what I said about YouTube, you should add a logo or brand somewhere in your post. It helps people remind people who you are.
On Instagram, you can even launch infographics that people can click. If you can create an infographic about a workout, do it. This should generate clicks and a buzz about your lifting techniques.
Mark sure that you are engaged. You will lose followers on Instagram if you do not respond to comments. Like other people’s pages, and be involved in your community.
Of course, never forget to preen your profile page. On your Instagram profile, you must put your phone number, address, and your website. Make sure there is a call-to-action in this area. Anyone who bothers to view your profile must be able to see what you do, what you offer, and how to contact you.
Choose a couple of these methods, and then be a master of them. Once you are done, you can start doing the other two. Depending on your skill and budget, you can do all four of them all at once.
Just remember, no marketing strategy is effective if you do not know your customer. Even if you know how to use online marketing to promote a gym business, your success is never guaranteed if you are targeting the wrong people. Know your customer, and build your content around that customer.