Building massive traffic is not easy—anyone who says otherwise is either scamming you or is a fool. Despite being a challenge, there is a way to make it happen. However, I have to tell you right away that you have to be consistent.
Today, I will show you eight tips for building a high-traffic blog. My advice is that you do all of them at the same time, or at least execute these tips within reasonable intervals to get the best results.
1. Social Media
Social media is a powerful way to build traffic. I am not just talking about Facebook—I am referring to all types of channels that apply to your site.
Facebook is the generic social media channel for all. You can also use Instagram if you want, provided that the social media channel fits your niche.
Here are some tips for driving traffic to your site from social media:
- Publish snippets of your post, then add a link to your site
- Advertise if you have the budget, but only do this if you are operating an online store
- Join groups and communicate with the members
- Help people in groups and provide valuable solutions to their problems
Social media is about one thing: humanity. Your ultimate goal here is to establish yourself as the go-to person as far as your niche is concerned.
2. Blog Content
Blog content is an effective way to drive traffic. Once you have published your content, it is there to stay for a long while.
What this does is bring organic traffic to your site. What you want to happen is to rank your blog posts at the top of the Google search results. From there, users will see your content and go to your website.
Here are some tips to make this work:
- Publish content regularly
- Make sure you publish relevant and high-quality content
- Use the skyscraper technique
- Make sure each content adds value to the reader
Writing is a tough thing to do. There will be days when you are out of ideas. This is why you need a content strategy. If you do not have the time, you have to create content and let an affordable freelance content writer do the writing.
3. Video Content
YouTube is not a social media channel, as many people believe. It is a search engine. A lot of people prefer watching to reading, so you might as well as create video content for your website.
Here are the things you need:
- A series of topics to talk about
- A basic or raw script
- A camera
- A video editor
Like blogging, you need to publish content on a regular basis. Never forget to engage your audience. Respond to their comments. Add small icons of your brand in your videos, and then also add your website URL in your video details.
4. Guest Posting and building backlinks
This is like blogging, but you have to publish an article on someone else’s website. In that article, you will add one or two links that go to your website.
Ideally, you must publish your posts on high-traffic sites. The audience that reads that post may be interested in your anchor text, and they will go to your website.
Guest posting is not free. On many occasions, you have to pay the blog owner to be able to publish a post on their site.
Your other option is to join networks where you can swap backlink with other bloggers. An example of this is Backlink Society—a free membership site where you can ask other members to swap backlinks with you.
5. Online Forums
Forums like Reddit and Quora are great places to start. These are forums where somebody asks a question, and then you provide an answer.
In your answer, you can add a link to one of your web pages. You can do this but be very careful. Forum websites do not like spam. If you put a link to your site, make sure that it is an informational page. If you put an affiliate link in there, people will report you.
And if you continue violating these rules, the site can ban your account. Your primary goal in forums is to provide useful answers to people’s questions and to build a reputation as an expert.
6. Free Subscriptions
One of the most effective ways to build traffic is by getting audiences to come back. Today, nobody uses RSS feeds anymore, and you can not expect people to bookmark your site.
So, what is the solution?
The solution is to ask your site visitors to subscribe. What you have to do is to offer a lead magnet that they cannot resist. Most of the time, bloggers offer an eBook but do not limit yourself to this.
Here are some examples of effective lead magnets:
- Free course—book or video
- Ultimate listicle – an example is 1001 best recipes about something
Before you can do this, you need an email autoresponder software program, like GetResponse or Aweber. You use this program to gather email addresses and deliver your lead magnet to your subscriber.
Once you have a list of subscribers, you can use the autoresponder to send a notification to them every time you publish a new post. They will receive this notification via email, and some of them will come back to your website.
7. Search Engine Optimization
Organic traffic is about ranking in search engines. Particularly, you want to dominate Google rankings. To do this, you need to do your SEO correctly.
Contrary to what many people believe, SEO is not just about using the right keywords. It is more than that.
Here are some of the things that you need to focus on:
- You must use the right keywords
- Your website must be fast
- Your content must be valuable, not copied
- Your website must be mobile-friendly
- Your website must be free from errors
If you meet all these conditions, there is no doubt that Google will have preference over your content and show your content to users. And as you rank higher, you can get more traffic.
8. Series Content
Earlier, I mentioned something about building traffic by making customers come back. One of the ways you can do this is to create a series of content.
Series content is like a course. You publish new content that is related to that course every week. This way, a person who sees your content for the first time will come back to your site next week, and the week after that, and so on.
Once the course is complete, the benefit of this is that people will stay longer on your site in one sitting. Also, it is not likely that they would finish the entire course in one sitting, so they will definitely come back.
Summary: Building a high-traffic blog
Building a high-traffic blog requires a lot of patience. You also need time and consistency. One mistake I often see with bloggers is they want to rush things. They buy traffic from sellers—while these things may work, they will not work on a consistent basis.
Never buy traffic from people. If you are going to spend money, spend it on SEO tools. Or better yet, spend the money on content. Hire an affordable freelance content writer—someone who can write high-quality content for your website.
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