Backlinks are great for building authority and traffic. If done right, and if the backlinks come from authority sites in your niche, Google and other search engines would look at your web pages in a more positive light, and send traffic to you.
But why use infographics?
Infographics are snippets of information plastered on a poster. As you know, information is easier to remember and digest if coupled with something visual. Infographics do both, and people who see one know that behind the icons and art is a ton of work.
So how do you build backlinks using infographics? Here are some tips:
- Reference statistics
- Promote on social media
- Use amazing design
- Keep it short and sweet
- Make it relevant
We will not discuss how to draw or how to make the art, but rather focus on the idea and approach to generate backlinks from your infographic.
Reference Statistics
The first step to build backlinks using infographics is to use statistics. While many experts would tell you to come up with your own, this is not exactly necessary.
There are many credible sources of statistical information out there, like Statista, where you can get accurate information backed by real studies.
If you do your own statistics, you are going to spend a ton of money and time getting these numbers. And then you have to crunch these numbers yourself. Why do it when the information is free?
Use the statistical numbers found on other sites but do not forget to reference them. What you are doing is simply putting their numbers on a new light—an infographic.
At the bottom or on top of your infographic, link to the source and use a short phrase to let the reader know where you got your numbers. This should build credibility, making your infographic shareable, linkable, and trustworthy.
Promote on Social Media
Infographics are best consumed on social media where people want something short, crisp, and fulfilling at the same time. Social media is not exactly the best platform to publish long posts because the audience on these sites prefers tidbits of info rather than long posts.
Here are some places where infographics work best:
- Pinterest – one of the best places to launch an infographic; the success on this site heavily relies on photos and images. Make sure you use the right image ratio so your pins do not get truncated in the search results page.
- Facebook – build backlinks using infographics on this platform by posting on social groups. Find groups and Facebook pages that allow you to post without the approval of the administrator. Make sure you post infographics that link back to your site.
- Instagram – Instagram is another photo-driven social media space where clicks are generated because of the impact of your images.
- Twitter – this is a great place to share your infographic because the number of characters you can type here is limited. Use the limited characters for your blog link and to invite people to check it out.
Do not use infographics on social media channels like YouTube and Snapchat. On youtube, people want long and detailed lessons—they are ready to watch what you have to share. On Snapchat, your stories will go away after 24 hours, or after people have opened your message in your inbox.
Use Amazing Design
What is an amazing design?
An amazing design has something to do with colors and organization. Your infographic must not be a “me too” content. One thing that makes infographic inefficient is the choice of the wrong design.
Stick to light colors, or blend the text color with your background. If possible, limit the number of colors in your art. Too much color is painful to the eye.
Here are some more tips on how to choose an amazing design:
- Sections – the infographic must have clear distinctions between the image and text; if your infographic is a listicle, there must be a clear separation between the points you are trying to convey
- Font – use fonts that are easy to read; avoid fonts that are overboard—fonts that are difficult to read will not be read and the infographic will not be shared or referenced.
- Spacing – use the right spacing between the texts and the sections; make sure that the transition is easy on the eye. Do not cluster texts and images too close together as this makes the poster overcrowded and busy looking.
- Placement – place the texts where they belong; do not put text on the image or icon. Put the text on the side, top or, bottom of the icon. If you are using only one photo, make use of lines that point to the text—lines that connect the text to the part of the image that matters.
To spare yourself this headache, I recommend that you use software tools where you can build an infographic from templates. One such tool is Canva. In this tool, you have thousands of templates to choose from, all made by professionals.
All you have to do is to move the text, change the text, and replace the icons. These templates all meet the four factors we mentioned earlier.
Keep Your Infographic Short and Sweet
Infographics must be digestible. If possible, each point must be a bullet point. Infographics should never contain a whole lot of detail.
Never use long sentences when making an infographic. Instead, use simple sentences that are statistically accurate—sentences that convey value and facts.
Do not use fillers like “did you know that” or “how would you feel” or anything like that. The bullet points must be straight to the point and must only contain facts.
Here are some examples:
- 100,000 sea creatures die each year because of the plastic in the ocean
- There are 5.2 trillion pieces of plastic on the ocean
As you can see, these simple bullet points are scary. They make an impact because they are statistical, and yet they are not long-winded.
Make Your Infographic Relevant
Your infographic art must be relevant to your text. If possible, your infographic must show only one photo, and each part of the photo must represent a fact, which is explained with the bullet points.
While infographics have evolved over time, nothing beats the original form of infographic where there is only one photo or image, and the rest are statistical figures.
For example, you may present a photo of a whale. Then, the parts of that whale have small icons, such as the eyes, belly, etc.
Now, each icon would represent a stat that is explained with words. For example, the tummy can represent how much oil a whale can produce, and this is why they are being hunted. Next, you can point to the bones and say that they are used for perfumes.
Summary
It is not easy to build backlinks using infographics because of the involvement of another skill—graphic art design. A lot of bloggers shy away from the prospect, and would rather continue writing great content but not touch any subject or action plan that requires creating artwork.
The solution to this is software. There are free graphic design tools out there where you do not have to create art from scratch. One such example is Canva. With Canva, you just choose the infographic template you want, type the text, and replace the icons from over a million choices.
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