Posts by John Kilmerstone

The difference between content writing and copywriting in digital marketing is purpose. Content writing intends to impart knowledge, while copywriting convinces the reader to take...

There is no way to guarantee that a blog post or article will rank on the first page of search rankings, and not even SEO can do this. Even if you pay for ads, your ad is not guaranteed to be on...

While most bloggers write to the best of their ability and manage their SEO very well, they get a lot of impressions but with low CTR. Without clicks, your efforts are for naught.  There are...

We're all familiar with the traditional resume. It's a document that summarizes your skills and qualifications in an organized manner, helping you stand out from the competition when applying for...

If you are running a personal blog or heading the search engine optimization (SEO) operations of a company, you should already know what guest posting is. But are you making the most of it? Put...

From time to time, marketing and communications professionals may find it challenging to constantly provide engaging and relevant content to customers — both potential and current. No matter how...