Posts by John Kilmerstone

Content marketing is one of the most fluid elements of the business world. This type of marketing and promotion is extremely adaptable, making it able to pivot with any change in your business...

Barnacle SEO is a process where you attach your content or brand to someone else who is already at the top and then benefit from it. It works best for keywords that are so competitive—you want to...

Keyword Effectiveness Index or KEI is a measurement of how keywords are doing their jobs. Today, I will show you how to use it when selecting keywords to target your website. Essentially, you want...

A link is a URL you embed on a text in a website, while a citation is not necessarily a link. A citation can be a hyperlink if your source is material published online. A citation also includes the...

Twitter posts, like Facebook and Quora posts, also rank on Google. As such, it would do you well if you could rank your Twitter posts as it can increase your views and follower count. People may also...

A doorway page is a website or web page explicitly built for search engines to rank. They serve little purpose to the reader, as their primary intent is to bring the user to the main website of the...